In a world of saturated packaging on shelves it is no wonder that brands are constantly looking for new ways to stand out from their competitors. Consumers are becoming even more selective on their choices and many factors play a role in this from environmental impact to product design.
Digital print may be one solution that brands could use to their advantage. Chris Tonge Executive Director of Ultimate Digital says that “Digital is the way forward, there are endless opportunities that brands are not aware of. Packaging plays a key role in decision making as your packaging reflects your product quality, if your packaging looks amazing people will have the same initial assumption about your product. Digital print can unlock brands potential to interact with their consumers by creating a unique selling point”
With this in mind we thought that we would highlight a few key ways to differentiate your packaging brand through digital print.
There is no surprise that consumers are now increasingly demanding products that are unique to themselves. Digital print has variable data capabilities meaning that it enables brands to print an unlimited amount of different designs in just one print run, making personalisation on pack a reality.
Looking to increase your brand awareness? Create a buzz? Personalisation encourages consumers to talk, the power of word and mouth is priceless! Especially when products are shared on social media.
2. LINK TO DIGITAL CONTENT
In today’s society you will not find anyone without their smart mobile phone which enables people to interact across the globe in a matter of seconds. Digital packaging allows you to print hidden glyphs (an image naked to the eye) and use image recognition technology that can be scanned using an app, linking consumers to endless digital content.
The days of having to search the web are over! Get the brand content you want instantly! This technology is affordable for small and medium brands.
If you would like to find out more visit: https://smartflow.digital/smartflow/
3. LIMITED EDITIONS
One of the advantages of digital print is that you can have short print runs, this opens up the potential to create uniquely designed, limited edition packaging. Limited editions can make your brand ooze personality that allow you to push the boundaries of your design, or if you want to test a new range or style this enables you the flexibility with no major costs.
I’ll even let you into a secret, digital even enables you to trial before launching anything and mock ups allowing you to be 100% satisfied with your design.