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Blas Y Tir’s New Pembrokeshire Earlies packaging hits supermarket shelves throughout Wales!

Steeped in Celtic history, surrounded by rugged coastlines, and home of the odd Dragon or two, Wales is also renowned for its rich cultural heritage and producing great food and drink. Home of great-tasting fresh produce, it’s the famous Pembrokeshire Early Potato that has been enjoyed by generations of families since its first recorded harvest in the 1700s.

Now, looking to secure the future of Welsh farming and this world-famous new season potato for future generations, Blas y Tir Pembrokeshire Earlies have a fresh new look, expertly printed by Ultimate Packaging.

Moving away from their previous black design featuring a bowl of Pembrokeshire Earlies, the new design sees the Pembrokeshire landscape take centre stage, featuring a hand-drawn artists’ impression of the Pembrokeshire coastline, as seen from one of the Pembrokeshire Earlies fields.

“The new design is very nostalgic, but also bring a fresh, modern look to the brand, whilst still being decidedly Welsh!” explains Megan Tye, Marketing Manager at Blas y Tir.

The Ultimate and Blas y Tir teams have worked tirelessly to ensure all expectations of the final product were met, giving this product the premium – high quality finish it deserves.
Ultimate’s state of the art Adapt MapTM technology was put into action for Blas Y Tir; giving the responsiveness needed through the short, yet challenging season! Changing laser perforation patterns quickly and efficiently, ensuring optimum shelf life and most importantly, the freshest potatoes for the consumer!

Megan continues to say; “The Ultimate team have been with us every step of the way in making sure this brand refresh really was delivered at the premium level we thought the design deserved. Every member of the Ultimate team has been enthusiastic, professional and engaged in making sure that our finished packaging is fit for purpose and technically correct, as well as delivering a bright, premium packaging within a really short timescale. I really can’t thank them enough!”

Ultimate and Blas Y Tir (the largest fresh produce brand in Wales) have a long working history, innovating and growing together to develop high-quality packaging for a high-quality product customers truly love! The Blas y Tir brand refresh will continue throughout the summer, with all products within the range moving across to new, widely recycled packaging in due course.

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