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Brainworks – the new snack bars to boost your brain health

Brainworks is an incredible brand that is set to take the health food sector by storm. Founded in 2016 by Paul Spence and Rich McWatt, they have carefully crafted three vibrant snack bars to optimise brain health.

Brainworks has a phenomenal back story that has inspired the creation of these tasty bars.

Back in 2012, Paul was mindlessly attacked while on a family day out, which resulted in a frontal lobe brain haemorrhage. This would change Paul’s life forever, leaving him with permanent brain damage. In the early stages of recovery Paul struggled to adjust leading Paul to depression. Since the incident Paul has set out to achieve incredible goals.

One of Paul’s aims was to create Brainworks as he noticed a gap in the market. There was heath food targeted to make you look good, but nothing to stimulate the brain to work at its best, and so the idea was born. Paul approached Rich a qualified nutritionist to collaborate and create these three tasty bars which all include ingredients to improve brain functionality.

Ultimate Digital are proud to be working with such an inspirational brand. Their three premium bars are digitally printed on one of our HP 20000 presses in one print run, the total run length was only 6700 metres. The project was carefully colour managed to also produce matching vibrant point of sale boxes which stay in line with Brainworks’ brand colours. Ultimate Digital have been responsive to the needs of Brainworks and delivered the printed film within 10 days from the artwork being approved.

“Our partnership with Ultimate has allowed us to bring our bars to the market with amazing support throughout the work we have done together, the quality of the packaging has ensured our bars have the covering they need to be a success” said Rich McWatt.

Brainworks are looking to launch several more bars in 2019 and we are excited to work alongside this incredible brand and watch it continually grow.

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