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Brand new Fruits for Drinks dropping into your glass soon

Ultimate Digital is excited to be working with Fruits for Drinks, a new brand product that has just been launched to the market. Fruits for Drinks brings a zesty addition to the beverage market, with their freeze-dried fruits.

If you have ever opened your fridge only to find shrivelled lemons or limes, then you know exactly why there is a need for this product. The freeze-drying of citrus fruits for a drinks garnish has never been done before and it took the Fruits for Drinks team – with help from the people that supply the food for the International Space Station – over 18 months to perfect the method.

All you do is store it in your kitchen to go straight from cupboard to glass or water bottle.

The freeze-drying process removes all of the moisture but leaves behind all of the vitamins, minerals and, most importantly, all the flavour of the fruit. In fact their method means that compared to fresh, after a few days there are more vitamins and minerals in their product than the fresh fruit has!

This fantastic product can be paired with any drink to add a refreshing citrus flavour, and it goes especially well with gin!

When you drop a citrus wheel into a glass all of the natural flavours of the fruit are released, but when you do it with the berry fruit something really special happens. As soon as the alcohol is poured on to the fruit, it instantly gives up not just its amazing aromas, but also its colour – turning any drink in to a pink drink, instantly.

Maximum Taste with Minimum Waste

This product has an amazing shelf life of 9 months and has been packaged in a re-sealable pouch, making it easy for consumers to re-seal and store away until needed again.

The pouches have been digitally printed to the highest quality; the abstract funky design truly pops out with the vibrant bold colours used. Digital print has enabled Fruits for Drinks to have short print runs, which is perfect for any small start-up business to test the market.

“The Ultimate Digital team helped us extensively on the execution of our print design and concept to focus on the finer foods and convenience markets, creating a texture and look that mirrored out target consumers’ tastes,” said Jan Dickinson of Fruits for Drinks.

“The Ultimate team really came into their own when offering us their first class airline level services, helping to document our journey from concept to launch.

“Ultimate were careful to show us through the whole capabilities of their digital printing services and how focusing on smaller print runs of the highest quality could minimise our investment whilst maximising both our return and our flexibility with our global customer base,” added Jan.

Ultimate Digital has also printed the single-serve fruit packs that come in three delicious flavours: lemon, lime and orange. All of these have been printed simultaneously in just one print run, as there are no plates involved.

Ultimate is excited to see this brand new product on the shelves and in online stores. This brand has found a niche in the market and we are excited to work alongside Fruits for Drinks, as they start their journey of “Maximising Taste and Minimising Waste” in every glass, in every bar, around the globe.

If you are a new or small/medium brand looking for a cost-effective way to print premium packaging across a number of designs, or to work up a design to test the market on a new product, get in touch today to get a quote.

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