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Consumers win their own digitally printed Yorkshire Tea flasks

Taylors of Harrogate launched a competition this summer to giveaway 250 Yorkshire Tea branded flasks to customers who bought a promotional pack of Yorkshire Tea from participating Sainsbury’s stores.

“The flasks are an excellent giveaway that enables our customers to take Yorkshire Tea with them wherever they go and as an Official Supporter of Le Grand Depart (Tour de France) it was the perfect time for this style of competition. Great for a family day out or to enjoy a refreshing cup of tea on the daily commute; the limited quantity of flasks will be sent to 250 customers who have been automatically entered into a prize draw, after buying a promotional pack of Yorkshire tea and swiping their Nectar Card in Sainsbury’s. The printed sleeves on the flasks look fantastic and I’m sure that winning customers will be over the moon to receive their own Yorkshire Tea flask.” Ben Naughton, Shopper Marketing, Taylors of Harrogate

The flasks feature branded shrink sleeves which were produced by Ultimate Packaging using digital print. The sleeves were reverse printed using limited colours to achieve a high quality print finish.

Producing a small quantity of printed, shrink sleeve material using conventional print would have been expensive and time consuming. Print files can be sent directly to a digital press making on-demand print possible. Digital print provides the perfect solution for short print runs and promotions.

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