UK born ‘Perky Pants’ founded by Amy Cavell Taylor was launched in 2019 with a simple goal – to design the most comfortable, sustainable and ethical underwear on the planet.
Amy Said: “It all started when my sausage dog, Cheska, tore through my home, mid-BBQ with a pair of my knackered knickers in her jaws. A great icebreaker and perfect pivot into a hilarious conversation where we dove deep into our undie drawers to discuss the good, the bad and the ugly when it comes down to underwear. That conversation sparked an idea – to surround myself with quality, comfy, breathable and fun underwear, that’s environmentally friendly and made from natural materials… Too much to ask? It seems it was, so I decided to make my own. Perky Pants was born.”
Incredibly soft, comfortable, stylish and durable, Perky pants also tick all the boxes when it comes to planet-friendly clothing because they are made from trees. Not just any trees, Austrian beech trees that are sustainability superstars. So, wouldn’t you think using wood for knickers would be kinda uncomfortable? Well you’d be wrong. Perky pants feel so good on, you hardly know you’re wearing them. And when you do, you don’t want to take them off.
When it comes to the teams ethos – Sustainability is key – it’s something that Amy and her team are very passionate about, so being kind to the environment didn’t just stop at their pants, they wanted to incorporate this into their packaging. This is why they teamed up with Grimsby based Ultimate Digital because not only are our digital printing capabilities perfect for start-up businesses, small, medium or large, to take new products to market we also offer plastic free packaging solutions, available in lower MOQ’s, with shorter lead times and the option to print multiple designs in one print run. Perfect for the launch of Perky Pants!
The project was carefully colour managed by Will Melton and our digital team to be able produce vibrant matching colours as perky as their pants, to stay in line with the company’s brand.
Will Melton – Marketing Manager said ‘”It was really exciting visiting the Ultimate Digital Showroom, to see the product we had spent so long deliberating over, going through the machine and being able to see direct changes straight away”
Ultimate Digital’s print capabilities allow businesses like Perky Pants to change designs at no extra cost. Digital printing does not use any plates, meaning that design changes can be made as often as the brand would like, which makes the process pain-free and cost-free.
All 11 perky packaging designs could be printed in one print run on our HP 20000 digital press, with the precision of the HP inks really making the vibrant packaging stand out.
If you’re new to packaging, have a new product you are looking to launch or just not quite sure how it all works, then look no further for your packaging solutions.
Here at Ultimate Digital we love inviting our new and existing customers to Digital HQ, so you can see exactly how your packaging is being printed from design, colour management to printing on press!
Get in touch today if you’d like to organise your visit!