Why stick to the usual flavours when there’s pineapple & coconut, peach & hibiscus and raspberry & fresh mint to tantalise your tastebuds?
Ice Kitchen is owned and created by Cesar and Nadia Roden. All of the ice lollies are hand made in London using state-of-the art freezing technology where genius recipe combinations are created.
Cesar took the inspiration from his Aunt in New York during one summer when he helped out on her ice lolly stand. Returning to London, Cesar began the exciting journey that became Ice Kitchen. The business is now multi-award winning and has caught the eye of the media on many occasions, including The One Show on BBC1. With the support from the Ultimate Digital team, Ice Kitchen can rely on fast turnaround, short run, flexible packaging that promotes their bespoke range beautifully.
The ice lolly sector was lacking variation, creativity and differentiation, being dominated by large companies. Ice Kitchen has completely changed the market, launching 10 delicious flavours initially and more recently spreading their coverage into international areas by introducing 3 extra versions of each flavour. So in total that makes 30 unique, vibrant designs with different text and languages on the packs, and completely varying quantities needed for each variant depending upon the popularity of each flavour.
That’s where the benefits of Ultimate Digital really come into their own.
Ice Kitchen wanted to embellish their nurtured product with beautiful, quality packaging to meet the requirements of a freezer environment, varied demand and flexibility to introduce new products.
Digital print gave Ice Kitchen the perfect solution! Unlike traditional printing methods, digital does not require printing plates or rollers. So origination costs are avoided. Each order can be unique in line with stock and customer demand – depending on which is flavour of the month!
The designs are printed across the web of our HP 20000 digital press, which provides an economical solution for Ice Kitchen. The stylish matt sheen of the range is created by reverse printing matt OPP, which is then laminated to metallised OPP (oriented polypropylene film), which enhances the quality of the designs.
Typical of such a seasonal product, the quantities can vary dramatically from small top-up orders of 4-8,000 to peak season requirements being in excess of 425,000 across the range. To support the unpredictable demand, our lead time has to be responsive to give Ice Kitchen the confidence to prepare their artisan products in time.
Digital print has allowed Ice Kitchen to trial new ranges, and print a wide range of flavours and versions, as they tweak the range each year.
This product has come far from an idea, to now being stocked in multiple stores in the UK such as COOK. The product is very versatile as the ice lollies make appearances at events and pop-up stalls.
We have had discussions with Cesar to consider bespoke designs to further enhance their presence at pop-up events with the potential of running a personalised campaign in the future too.
The fresh and modern designs are revolutionising the ice lolly sector. Ultimate Digital will continue to support the Roden family along their successful journey.
Digitally printed packaging allows tight control over stock which in turn has close control of cash flow and importantly keeps packaging waste to an absolute minimum.
If you are a new or small/medium brand looking for a cost-effective way to print premium packaging across a number of designs, get in touch today.