Ultimate Digital take on their very own bush tucker trial and team up with the UK’s longest established edible insect company ‘Crunchy Critters’ to digitally print their relaunched Grab & Go packs, and they definitely earned their stars on this one.
Crunchy Critters has Identified a shift in attitudes towards the consumption of insects, which is seen to be an alternative protein source. So they have made the bold move to re-brand to ensure they will be future fit.
Since 2011, Crunchy Critters have primarily been selling plain and flavoured edible insects online. They have now launched a tasty new product in their range which blends insects and more familiar ingredients to entice the appetite of many.
Nick Cooper founding director of Crunchy Critters said:
“With an increased focus on the environment, a booming market in healthy snacking and consumer openness to alternative proteins, it felt like the right time to reconsider our offer and create a brand and product range that delivers true innovation to retail buyers, and I knew that Ultimate Digital could help bring our ideas to life with their incredible printing capabilities.”
The new grab and go packs are targeted at healthy snackers, who are looking to try something that’s genuinely different from the usual range of me-too snacks that are currently on the market.
Ultimate Digital’s print capabilities allow businesses like Crunchy Critters to change designs at no extra cost. Digital printing does not use any plates, meaning that all eleven designs could be printed within one print run making the process pain-free and cost-free.
The new designs were turned around within just a week receipt of approved artwork, meeting the demands of our customer. As a company we pride ourselves on being responsive to the needs of our customers.
If you are starting your own brand or looking for smaller print runs, digital is a fantastic option! Get in touch today.
Products are available from www.crunchycritters.com as well as selected retailers.