Leading global snack company Calbee UK unveils brand new packaging for its popular oven-baked pea snaps range Yushoi.
Ultimate Packaging has helped Calbee to perfect its new range of colourful designs with a premium look and feel.
Inspired by Japan, Yushoi combines new flavours and textures with naturally healthy ingredients to create a better-for-you snack. The packaging updates are being rolled out across Yushoi’s single 21g packs, 6x21g multipacks and 105g sharing bags.
The colourful new bags are eye-catching with a premium look and feel, and clearly communicate the healthier product benefits to the consumer.
Available in the UK from July, the new-look packs will enhance on-shelf presence and stand out with a new bold and distinctive design.
Ultimate Packaging helped Calbee to perfect the new range by dedicating print time for test samples, testing a range of colours to make sure that each was the way the Calbee team had envisioned.
“As well as being bold and impactful, the new packs are clear and informative and we’re confident the new look will play a vital role in Yushoi’s ongoing development,” said Jon Wood, Commercial Director at Calbee UK Ltd.
These eye-catching bags have a gloss black background that really makes the colours pop on the pack, giving it a truly authentic and culturally inspired style. Watch out for these packs in store, as you certainly won’t miss them!