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Poskitts improve shelf life with Ultimate’s ADAPT MAP™ packaging

MH Poskitt Ltd is a family owned farming business that resides in the heart of Yorkshire, specialising in producing root vegetables and supplying into major UK retailers. Ultimate Packaging have been working closely with Poskitt’s to help them to extend the shelf life, through the use of Ultimate’s very own ADAPT MAP™ packaging.

Poskitts approached Ultimate with the problem that they were struggling to reach expected shelf life, and needed help to make sure they can achieve optimal results. With fresh produce, seasonal changes can have a huge impact on the respiration rate of the product.

Ultimate Packaging’s ADAPT MAP™ offers an affordable solution. Our onsite technical team carry out shelf-life analysis across the life of the product. Using the expertise of the technical team they are able to tailor specific modified atmosphere packaging to get the best results.

“Working closely with Ultimate Packaging has provided us with a better understanding of how packaging can affect product shelf life and has been very successful in reducing our customer complaints”- Lesley Savage, Technical Manager at Poskitts.

The Adapt MAP™ technology allows Ultimate to be reactive in a short period of time to change the unique laser perforation designs, making sure they can get the best out of their product in sensitive crop and seasonality.

Complaints for Poskitts have been at an all-time low, ADAPT MAP™ packaging has allowed customers to enjoy fresh root vegetables for longer and helping to reduce food waste.

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