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Skipper’s make a splash with brand new printed packaging

Ultimate Digital has teamed up with Skipper’s, a local company based in the heart of Grimsby, to help transform their packaging.

Skipper’s specialises in producing high-quality nutritious dog treats from fish and fish skins. Being based in Grimsby, which is known for being “Europe’s food town”, they are able to source ethical raw materials from sustainable fisheries.

Skipper’s came to Ultimate Digital to look for a solution for their packaging, which were plain white pouches with a simple label. Skipper’s wanted to make more of a bold impact with its brand image that consumers would instantly recognise – and Ultimate Digital was able to help.

Digital printing has enabled them to have high-quality printed pouches, using bold colours that will stand out from their competitors on the shelf. A range of 12 new designs were printed simultaneously in just one print run, making it a cost-effective option for a small local business.

“Ultimate went above and beyond our expectations throughout the entirety of the process. We decided to go down the route of designing and providing our own artwork and Ultimate was kind enough to invite us to sit with their experts and learn all the skills we would need to set up our designs correctly to ensure they print perfectly.

“They always had time for us, even when we wanted to make last-minute changes. It’s been a pleasure to work with everyone at Ultimate, and we can’t wait to introduce our new packaging to our customers,” said Marius Muraka of Skipper’s Pet Products Ltd.

This is the first time that Skipper’s has gone into printed packaging, and they discovered that with Ultimate Digital’s print capabilities no plates are used, meaning that any artwork changes in the early stages of brand image development can be achieved at no extra cost.

Several designs can be printed digitally in just one print run, which is perfect for small orders – and keeping up with demand for the most popular products, while allowing variations in designs.

Ultimate Digital is excited to be working alongside a local company, helping them to transform their vision for their brand into a reality.

If you are a new or small/medium brand looking for a cost-effective way to print premium packaging across a number of designs, or to work up a design to test the market on a new product, get in touch today to get a quote.

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