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It’s coming up to what should be a beautiful Easter Bank Holiday…. Fuel prices are at an all-time low, pubs, clubs bars and restaurants all shut their doors to the public without knowing when they will re-open. Parks are closed, beaches are deserted… all while shoppers flock to the big supermarket chains to stockpile, pasta, toilet roll and tins of tomatoes, forgetting about the little guys – smaller businesses and brands, many of which are struggling during these times of uncertainty but are all trying to find innovative ways to continue to serve their customers.

#StockUpSmall is a brilliant initiative devised by Joe the founder of Real Handful Snacks alongside his wife Carly. Their aim is to help small brands survive and ride the waves of the next 6 months by encouraging the public to #StockUpSmall and buy online.

Micro businesses make up for 96% of the businesses in the UK so it’s vital we support them any way we can. This is why Ultimate have put together a list of the customers who will benefit so much from this amazing initiative, as always we endeavour to help all of our customers any way we can.



  • Stock Up Small! Buy online where you can from smaller businesses
  • Head to the ‘#stockupsmall’ hashtag on social media to find new small businesses for you to consider – or check out our list below!
  • Share your experience with these brands on social media using the #stockupsmall hashtag and help spread the word.

Buy from these guys – you won’t regret it!


Real handful – use code STOCKUP for 15% off

Body me

Joy Bags


Fruits for drinks

Spare snacks

FREE Delivery and also 25% off for NHS Staff, just email to claim your discount code.

Munchy Seeds

Get Active Nutrition

Get Active Protein Flapjacks

Boost ball

Outdoor provisions


Nudie Snacks

Crunchy Critters

Nutry Nuts

Perry Court Farm

Skippers pet products

Delicious Alchemy 

The Savourists

Organic Protein Company


Sea Chips

Remember: When you make a purchase from a smaller company, you are helping to support the local economy.

Stay Home, Safe Lives, #StockUpSmall





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