Protein has become the number one word associated with fitness and weight loss.
But what is it and why does it help?
Protein is a macronutrient that is essential to building muscle mass. There are three macronutrients: protein, fats and carbohydrates. Macronutrients provide calories, or energy. The body requires large amounts of macronutrients to sustain life, hence the term “macro”.
But protein plays such a key role
- By helping to fuel muscle mass, which in turn helps metabolism
- By helping the immune system to stay strong
- By helping you to stay full, which in turn helps aid weight loss
- And by repairing tissue.
Whey protein is a high quality “complete” protein, which means it contains all nine of the essential amino acids, in other words those that your body can’t produce on its own.
It also contains all the branched-chain amino acids (BCAAs) for muscle growth.
That’s why many people who take part in fitness, exercise or training regimes use protein powder.
And we at Ultimate Digital print packaging for two key protein companies: The Body Coach range for My Protein and The Organic Protein Company.
Joe Wicks is “The Body Coach”, helping you become a leaner, healthier, happier you – in a way that’s sustainable and enjoyable. Described by My Protein as “a man on a mission to get people around the world exercising and fuelling their bodies properly”.
Ultimate Digital has printed the packaging for pouches in its range, including Bangin’ Whey Protein, Fruity Vegan BCAAs and Proper Vegan Protein. They’re available at My Protein.
The Organic Protein Company, meanwhile, was founded by Daniel Whitehead, a passionate pioneer for organic produce.
It launched the UK’s first organic whey protein powder back in 2014.
He made it his mission to create a protein brand that prided itself on sourcing high-quality whey protein from the milk of organically reared grass-fed cows, which is rich in essential nutrients.
Ultimate Digital teamed up with the Organic Protein Company to produce their funky modern packaging that is lightweight and strong, helping keep their packaging footprint to a minimum.
And now the range comes in four flavours: Raw Cacao & Maca, Raspberry & Baobab, Madagascan Vanilla and Pure Unflavoured.
Digital print has enabled them to produce high quality, striking pouches that make an impact on consumers.
All the designs have been printed in just one print run, which is perfect for small independent businesses like The Organic Protein Company, helping them keep costs down and reduce waste.
That’s where the benefits of Ultimate Digital come into their own: Digital printing does not use any plates, meaning that design changes can be made as often as the brand would like, which makes the process pain-free and cost-free. And, all designs can be printed digitally in just one print run, which is perfect for small orders – and keeping up with demand for the most popular flavours.
“The team at Ultimate Digital offer an excellent service, the print quality is outstanding, and they make their pouches here in the UK, thereby limiting their overall environmental impact,” said Daniel.
“Being able to print in small batches has meant we’ve never had to throw away out-of-date packaging and gives us the flexibility to add new flavours and make changes to the packaging quickly and efficiently, which has been very useful indeed!”
Check out their products on their website.
If you are a new or small/medium brand looking for a cost-effective way to print premium packaging across a number of designs, get in touch today for a no-obligation chat.